1) Product: Quality first, species diversity, environmental protection and safety, to meet different customer needs

2) Service: to the customer and relevant parties to provide immediate quality products and premium services

3) process: to ensure the realization of products and services goals; economic, reasonable, and efficient when there is special demand for services from the marketing department, sales units and Technology Division in accordance with market and customer demand, pre-sale and after-sales service process planning, organizing relevant departments to implement and, based on the information feedback process improvement to ensure the service process to achieve.